We were a late convert: 8 Reasons You Need to Stop Ignoring Twitter.

WebProNews: “There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.”

Twitter’s biggest feature IMO: it’s easy. But apparently, no uber-marketer worth his salt is ignoring it.