AOL Buys Huffington Post: Are Both Media Dinosaurs Headed for the Graveyard?
DBKP Video of the Day
AOL paid $318 million for the Huffington Post. Is this another bad deal for AOL? NMA animation.
What does NMA TV have to say about it all? Let’s see:
AOL has announced it will buy The Huffington Post for a sum of $315 million, a move that has sparked speculation on the fate of both entities.
The Huffington Post hasn’t been a cash cow for Arianna Huffington. Despite its wide influence and continued content expansion, industry watchers have long questioned the Internet publication’s profitability.
The real scrutiny belongs on AOL. Once a dominant media force, the company has suffered from unwise business deals, declining ISP subscribers and dwindling ad revenues. AOL head Tim Armstrong hopes to right his sinking ship by placing Huffington in charge of all editorial content on the AOL portal, as well as on the company’s other Internet outlets.
An embarrassing leak showed that AOL’s hopes for the future are unrealistically high.
Check out more animated video reports at NMA.TV.
posted by Mondo
image: NMA TV
[...] idea or bad idea? AOL buys the Huffington Post for $318 million (DBKP) [...]
Great idea! More content provider for AOL. Soon, they will be back being no. 1 again.
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