O’Reilly Factor Continues to Trounce Olbermann in Ratings
Notwithstanding HuffPo’s Story
The Huffington Post recently pounded its chest when Keith Olbermann’s ‘Countdown with Keith Olbermann’ beat Bill O’Reilly’s “The O’Reilly Factor” in the important 25-54 demographic–for one week.
O’Reilly, meanwhile, continued to pound Olbermann in the ratings.
What HuffPo neglected to mention is that this was one day, one demographic, one time. It might have been worth a shout-out if it occurred more often. As it is, Olbermann continues to struggle in the ratings against his rival.
From Newsmax:
MSNBC’s “Countdown with Keith Olbermann” did average 477,000 viewers in the age 25 to 54 demographic during the first week of June, narrowly edging out Fox News “The O’Reilly Factor,” which averaged 472,000 in that demo, according to Nielsen Media Research.
“This marks the first time that MSNBC has beaten Fox News in O’Reilly’s 8 p.m. time slot,” the left-wing Huffington Post screamed. But in fact, O’Reilly and Olbermann squared off against each other on only three days that week.
On Tuesday, the cable stations covered that day�s primaries, and on Friday, O’Reilly was on vacation, with Laura Ingraham filling in.
Ratings for “The Factor” dip when O’Reilly is not the host.
Viewership Figures: First week of June 2008
O’Reilly vs. Olbermann
25-54 demographic: O’Reilly 503,000 Olbermann 491,000
Total viewers: O’Reilly 2,193,000 Olbermann 1,031,000
[total viewers for the 3 days Olberman and O’Reilly went head-to-head.
May 2008 marked the 90th consecutive month that ‘The Factor’ was the leading program on cable news, averaging 2,497,000 viewers a night, while ‘Countdown’ had less than half that many, 1,098,000.
O’Reilly also beat out Olbermann in the 25 to 54 demographic for the month, averaging 534,000 viewers to 408,000 for ‘Countdown.’
Keith Olbermann continues, like Bill O’Reilly, to be an acquired taste.
What Huffington Post didn’t mention, was that more cable viewers, more frequently have acquired a taste for O’Reilly’s show–including that key 25-54 demographic.
When you’re liberal, you have to take your victories where you can find them.
by Mondoreb
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* O’Reilly Trounces Olbermann in Ratings
Hey, just because you get more viewers doesn’t make you right. Olbermann’s presentation is boring. He refuses to put on guests of opposing view….for better or for worse. Some say it’s because he is too chicken to debate someone who disagrees with him, Keith says it’s because it’s unproductive to get into a shouting contest on TV for ratings.
With that said, O’reilly not only attracts people that agree with him, he also attracts people that disagree. People who want him to say something outrageous or non-factual so they can post it on youtube. His presentation attracts all kinda people and that’s why he is dominant.
If he presented his facts 100% and nobody had to correct him all the time…..he would slip in the ratings. Olberman mostly doesn’t say anything that can be corrected, including in his Worst person segment……..and therefore people get turned off because they can’t connect to him. O’reilly even responds to mail and people tune in, in hopes of their question being answered. Olberman needs something like that.
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Mondo Reply:
July 1st, 2009 at 21:14
Vlad,
You are absolutely right.
The story was more about the dishonesty of the HuffPo’s “reporting” (a fairly frequent happening).
You make a lot of valid points….thanks for stopping by, reading and commenting.
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