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W.K. Kellogg: Corn Flake Inventor Born 147 Years Ago Today
King of Corn Flakes Made His Birthplace, Battle Creek Michigan, his Kingdom
He ran a corn flake up the flagpole and the whole world ended up saluting.
Today marks the 147th anniversary of the birth of Will Keith Kellogg, the inventor of Kellogg’s Corn Flakes and founder of what would become the W K Kellog company, the giant of breakfast foods.
Kellog was born in Battle Creek, Michigan on April 7, 1860. Before he died, 91 years later, Kellogg changed what people viewed as “breakfast food” to include corn flakes and the sugar-frosted version, sold by a lovable tiger.
As a young businessman Kellogg started out selling brooms, before moving to Battle Creek, Michigan to help his brother John Harvey Kellogg run the Battle Creek Sanitarium. Together they pioneered the process of making flaked cereal. Because of the commercial potential of the discovery, Will wanted it kept a secret. John, however, allowed anyone in the sanitarium to observe the flaking process and one sanitarium guest, C. W. Post, copied the process to start his own company. The company became Post Cereals and later General Foods, the source of Post’s first million dollars. This upset Kellogg to the extent that he left the sanitarium to create his own company.
Though he invented the corn flaking process (with his brother, John Harvey Kellogg), his two biggest contributions were changing the public’s perception about what to eat for breakfast and the use of advertising to promote his cereal products.
At one time, Kellogg’s had the World’s Largest Billboard: 106 feet wide and 50 feet high.
W. K. Kellogg helped discover the process that gave the world flaked cereal, leading to a revolution in breakfast foods. His true genius, however, may have been as a marketer, not an inventor. By the time Kellogg launched his own company to sell toasted corn flakes, more than forty other companies were producing cold cereals. What helped set Kellogg’s flakes apart was advertising, as Kellogg used every method possible to sell his “original” corn flake.
“Mr. Kellogg appreciated the power of the new force that was beginning to be used by progressive businessmen—the force of consumer advertising. Visualizing his foods on breakfast tables in millions of homes, he knew that the entrée to these homes was chiefly through advertising.”
—Horace B. Powell, biographer of W. K. Kellogg
Kellogg Corn Flakes print ad from 1949.
Kellogg’s cereal products, besides Kellogg’s Corn Flakes, include: Sugar Frosted Flakes, Special K, Rice Krispies, Cocoa Krispies, Fruit Loops, All-Bran, Apple Jacks, Frosted Mini-Wheats, Kellogg’s Raisin Bran and more.
So, next time you sit down to breakfast, raise high your spoonful of Frosted Mini-Wheats and salute the founder of tasty breakfast grains for the masses: W.K. Kellogg.
He was G-g-r-r-r-reat!
by Mondoreb
images:
* tvacres
* wkkf
* thegenerator.biz
Sources:
* W.K. Kellogg:
* Will Keith Kellogg
* W K Kellogg
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Kellogg was a Seventh Day Adventist, which means that he believed that Ellen G. White’s teachings were straight from God. Ellen G. White taught that certain african tribes were part animal and part human. What does that tell you? Read more about it at http://www.ellenwhiteexposed.com/critica.htm
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Ellen White’s actual statement was, “But if there was one sin above another which called for the destruction of the race by the flood, it was the base crime of amalgamation of man and beast which defaced the image of God, and caused confusion everywhere. God purposed to destroy by a flood that powerful, long-lived race that had corrupted their ways before Him.” Mrs. White was not talking about subhuman beings or hybrid animal-human relationships. “Amalgamation” does not mean cohabitation of man with beast. She used the term to describe the origin of poisonous plants and other glaring irregularities in the biological world. Today, the extensive work done in the field of genetic modification, some of which includes the insertion of animal genes into plant life, cloning, and endless biological experimentations, make Ellen White’s insights seem increasingly understandable. Have you read the book, “Seeds of Deception” or seen the film “The Future of Food”? Very sobering. Amalgation is certainly thriving today. Is it far-fetched to believe it was going on before the flood when, the Bible says in Genesis 6:5, “the wickedness of man was great in the earth, and that every imagination of the thoughts of his heart was only evil continually”?
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Al Swilling Reply:
July 27th, 2009 at 14:01
In just the past 2000 years, with our degenerated brains (compared to the mental capacity of antediluvian humans), we have gone from basic, sometimes flawed medical knowledge to the knowledge of DNA, genetic research, genetic engineering, and other sciences that doctors didn’t even imagine 2000 years ago.
According to the chronology given in the Scriptures, roughly 2000 years elapsed between the creation and the flood. With superior intellect and the assumption that Adam received at least some instruction directly from Creator, it is well within the realm of possibility and probability that scientists–and society in general–of that era were at least as advanced in their knowledge of genetics and genetic manipulation as we are today. If the antediluvian people were intellectually superior, then they may have been leaps and bounds ahead of us in their knowledge of genetics. So, theoretically, anything is possible.
My assumption of superior intelligence and mental capacity is based on the difference in the average life span of the people compared to that of humans today. An average life span of six times our life span today is a fair assumption based on the life span of those antediluvians mentioned in the Scriptures.
Even if the mental capacity was roughly the same as ours today, a life span of six times that of today would mean that the discoverers, researchers, and scientists of that era would be able to live to develop their theories and continue their research and projects rather than pass them on to someone else who might drop the ball or fail to develop them fully.
Logic would suggest that the antediluvian people were more advanced than we are in most areas. On the other hand, anything we say about the people or science of that era is pure conjecture. I don’t personally know of any antediluvian evidence of the people, technology, or scientific knowledge.
The closest thing I think we may have found to antediluvian technology was what appeared to be a glow plug similar to the ones used in today’s jet engines that was found by a couple of young rock collectors. They found what appeared to be a geode, but when they tried to saw it in half, it ruined several of their saw blades. Curious as to what was doing the damage, they had the geode x-rayed. What did the damage was a kind of ceramic material. The ceramic material surrounded a steel alloy rod that was attached to a larger base. In the x-ray, the object appeared to be a spark plug or glow plug. No one ever gave a logical hypothesis as to how the glow plug got embedded inside the stone. At the very least, it indicated an ancient civilization whose technological development was based on logic similar to our own. If it was an ancient race of humans, then that would make sense. It makes even more sense when one considers the thought process that would be involved in the fields of transportation and propulsion.
Genetics was an unknown concept in Ellen White’s day, and the terminology used in that field of research did not exist. Therefore, her ability to describe such experimentation and technology was inadequate. She had to describe it in the best way she knew how based on medical knowledge and terminology common to her era.
On the other hand, Genesis 6:1-4 does say, “And it came to pass,…that the sons of God saw the daughters of men that they were fair; and they took them wives of all which they chose…. There were giants in the earth in those days; and also after that, when the sons of God came in unto the daughters of men, and they bare children to them, the same became mighty men which were of old, men of renoun.”
If the legends of gods; giants; and heroes with fantastic powers, some of which were part man and part beast, were based on the creatures that resulted from the unions described in Genesis 6:1-4, then perhaps man had developed, through genetic engineering, creatures that were part human and part beast.
By the same token, that scripture could have been written simply as a means of lending credibility to the pantheons and creatures of non-Jewish legends by reconciling their existence with the existence of the Creator of the Universe that the Hebrew people worshiped.
Genetic engineering and experimentation were certainly possibilities in the antediluvian world.
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reenactment of puebla Battle puebla of were Battle
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omg. corn flakes rock. :]
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admin Reply:
November 14th, 2008 at 11:32
Kaylee,
They sure do!
Thanks for stopping by, reading and commenting.
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