Speed and Pot–holes
Creative Speed Control
Click on images to enlarge them.
It’s that time of year again if you live in areas where it warms and freezes.
Pothole time. Here’s a few pictures of a company which used potholes to their ad-vantage.
ANATOMY of A GREAT AD STUNT: Several large stickers of pictures of a pothole were laid on the road to create the illusion of real potholes. Approaching drivers would see the stickers, think they were real potholes, and slow down.
But they didn’t feel anything when they ran over the stickers.
The message “FEELS LIKE PIONEER SUSPENSION” was painted on the road immediately ahead.
The drivers probably had mixed emotions. Happy that their car wasn’t jarred apart by the humongous potholes; “WTF?!?” for putting them through the aggravation of perhaps slamming on their brakes for a sticker.
These stickers have a great future in speed control.
by Mondoreb
image/idea: RidesAPaleHorse
Source: Pioneer Suspension: Pothole
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Also posted at DBKP at Blogger.
Interesting and creative ad… stunt. I guess it would fool you the first time you saw it at least. It sure looks pretty real in the photo, and at 40+ miles an hour I can just imagine.
But what happens if instead of just slowing down, someone swerves and ends up hitting someone? I guess the 3 potholes next to each other sort of prevent that one, but it seems risky.
Hmm, and how much is the city making selling the ad space I wonder?
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